Tagline for Telecommunications Software Solution
We are an early stage telecommunications start-up and looking to ramp up our marketing with a compelling and differentiated tagline. Our customers will be major wireless carriers across the globe such as ATT, Verizon and Vodafone. Our purchasers will be CTOs and network engineers. Our product is a software solution – a server that sits in the network and a client that sits on laptops and sophisiticated mobile phones like the iPhone.
The product provides a tool to help these carriers monitor and manage their data networks. It helps them provide a better experience to their subscibers when they are browsing web sites, watching videos or using VOIP solutions. We also provide network intelligence and control that will help them provide innovative and flexible billing plans that will ultimately provide subscribers with more options and flexibility.
Where we differ from our competitors is with our client. Most of our competitors provide this funtionality with sophisticated and expensive servers on the network. We provide a client on the phone or laptop which helps us push the intelligence of the network down to the smartphones and devices. By making phones an intelligent network element, our product leverages the power of the billions of mobile phones to enable wireless operators to monitor, manage and monetize IP data and achieve efficient service offerings and compelling user experiences.
Our existing tagline is “enhancing wireless data” ….which is flat and not very differentiated. Can you help?
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Q: When you say it helps them provide a better experience to their subscribers...can you elaborate? Is this a traffic monitoring application? What specific operations does it do?
A: Good question. To add a bit more clarity: -Yes, this is traffic monitoring application with some traffic control as well. -The solution will tag data packets on the phone or laptop and identify it. Once packets are identified, there are a variety of
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